The product line covers more than 60 series and over 200 products, including home decoration candles, outdoor candles, emergency candles, aromatherapy candles, etc., suitable for various scenarios such as home, religion, outdoor, festivals, etc.
Core Product Matrix
The company adopts the strategy of “function+scenario+customization” to build three major product lines:
Functional candles: emergency candles (long burning, low temperature resistant), odorless candles (environmentally friendly materials);
Scenario based candles: outdoor candles (waterproof and windproof), holiday scented candles (Christmas/Spring Festival themed fragrances);
High end customization line: aromatherapy candles (natural plant essential oils), tea wax/cup wax (exquisite packaging design).
There are over 30 self owned brands, forming a multi-level brand system of “basic products covering daily needs, high-end customization meeting quality pursuit, and festival limited edition seizing consumer hotspots”.
Service Model and Operating System
The company builds a flexible supply chain of “demand direct manufacturing” and provides four major service models:
ODM: Customization from design to production, helping customers incubate their brands;
OEM: Standardized production according to customer specifications to ensure quality and delivery efficiency;
OBM: Relying on its own brand matrix, providing direct supply services for finished products;
Order based operation: supports flexible ordering of small and multiple batches, reducing customer inventory risks.